The Mediums For Da'wah

Question :

Are the means of Da'wah set, meaning that it is not allowed to utilize new mediums, such as that of the media? Does that mean we can use only those means that were used during the life of the Messenger ﷺ?

Answer:

We must first learn the principle that means are in accordance with their objectives. The scholars, who stipulate that those means in no way consist of anything unlawful, recognize this principle. This is because there is no good in what is unlawful. On the contrary, if the means are lawful and they lead to the realization of the Shari'ah objective, then there is nothing wrong with those means. However, this does not mean that we should turn away from the Qur'an and Sunnah and from what they contain in terms of profound wisdom. There are means of Da'wah that some deem to be beneficial to use while others do not; in this case, it is perhaps better to use those means that are accepted by all, to avoid discord.

There is a difference, however, between amicability and Da'wah.
Sometimes, it is best to unite the youth with lawful activities after we have already invited them to the Qur'an and Sunnah, activities that are not harmful to the religion or to the Da'wah, activities that give them a break from constant seriousness.

Source:
Ibn 'Uthaimin
Fatawa Islamiyah, Vol. 8 Pages 78